What Will Influencer Marketing Look Like in 2022? | Techsaga Corporations

 Ever been in a state of regret when you chose to buy something not so in need for but a well-known personality that you admire recommended it. 

Well! We all have been there once. We all had some guilty pleasures. This is called Influencer Marketing when you purchase something out of the influence of a famous personality. 

Techsaga Corporations offers influential marketing services globally for your business to achieve its highest audience reach and go for the goal-orientation easily. 

What is Influencer marketing? 

Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive messages to brands’ target audiences. It’s this collaboration between brands and creators that allows businesses to expand their reach across their buyer personas.

The main reason why Influencer marketing works is that it uses tactics like word-of-mouth marketing and social proof, which are now critical aspects of any successful marketing strategy. 

People buy products and services that they trust. With their friends, peers, and people we admire, we trust their experience more as compared to the words of the selling company. 

Before diving more into the ocean of Influencer Marketing, let’s clear our head with the difference between brand ambassadors and brand influencers. 

Brand Influencer vs. Brand Ambassador

A brand influencer refers to someone who has a following within a specific niche that they engage with regularly. Because of this, they have the power to impact their purchase decisions. 

A brand ambassador, on the other hand, is hired by a business to work under contract to help them achieve specific goals: increase brand awareness and boost conversions and sales. 

Brand Influencers use mostly their social media handles by tagging and mentioning the brand name and its feature products in their posts, stories, and live sessions to promote the product to encourage brand awareness. 

A brand ambassador’s contract is typically long-term, anywhere from several months to years. During that time, they represent the brand and the lifestyle associated with it and have deep knowledge about the business’s products or services. They don’t necessarily need to be an influencer before becoming an ambassador.

To fit in the criteria of a Brand Ambassador, you need to have a successful Youtube channel, thousands of followers on Instagram, and a popular blog. 

Techsaga Corporations is an influential marketing agency which channels your branding requirement at an apt level of promotion through varied platforms for a better reach. 

Influencer Marketing Statistics

To get influencer marketing right, you need to devote time and ensure that you are opting for the right influencer to promote your brand. If looking at this in terms of stats, it might help you get a broader way of looking into things like promotion via influencer marketing. 

• In 2021, ahead of SEO, experiential marketing, and short-form video content, roughly 58% of marketers said influencer marketing was the most effective marketing trend. 

• 89% say it works just as well (if not better) than other marketing channels and 80% of marketers say influencer marketing is effective. 

• 86% of marketers plan to continue investing the same amount or increase their investment in influencer marketing. 

• Facebook is considered the most effective social platform for influencer campaigns. Although Instagram is more popular than all other social media platforms. 

• 71% of marketers say that influencer marketing is better than other sources in terms of the quality of customers and traffic increment. 

• 71% of marketers plan to increase their investment in influencer marketing on Clubhouse in 2022. 

• Snapchat and Twitch are the two platforms marketers plan on divesting from in 2022 since they are among the lowest-performing channels for influencer marketing. 

• Cost is the second biggest hurdle marketers face, measuring the ROI of the campaign is still the biggest challenge for marketers. 

These are some stats that might help in understanding the concept of how the influencer market works. 

Types of Influencers

1. Micro-Influencers: They typically have high engagement rates with a smaller audience of thousands or tens of thousands of people. Having a smaller audience allows micro-influencers to bond with the people who follow them more regularly. This makes them appealing to work with for businesses looking to develop personal relationships among their target audience. You can have them write a post about your service, share an online review, or post a picture on Instagram with one of your products, once you've chosen the micro-influencer to partner with. 

They’ll be able to engage with your target audience on the content they share about your products and brand, Due to the manageable size of their base of followers. 

They can answer any questions the audience members may have about your products, communicate their experience with your products, and direct audience members to your website or customer support team if necessary.

2. Celebrity Influencer: Celebrity influencers are famous people with large followings and are known across many industries with typical followers in the millions. They’re widely recognized and, therefore, have the potential to be very successful in influencing your target audience. 

They’re effective at reaching multiple audiences across various channels since celebrities are so well known. Having them promote and use your product or service is a powerful form of social proof even if your target audience doesn’t overlap with all of your celebrity influencer’s fans.  

You can ask the celebrity to post a picture or video promoting your products, share the benefits of using your products or offer coupons and discount codes to their audience. 

You may focus on social media, print or online ads, TV commercials, blogs, or other written publications for the promotion of your brand by celebrity influencers. 

3. Blog Influencer: A blog influencer is someone who has thousands, or millions, of subscribers and readers and writers for their established blog. They aren’t just writing for themselves or a very small group of people, their reach and influence set them apart from other bloggers. 

For collaboration with a blog influencer, you may write a guest post for their blog, ask to be mentioned in one of their posts, or sponsor a post about one of your products or services. If you sponsor a post on the influencer’s blog, you can also provide images of your products for them to share as well. 

4. Social Media Influencer: Social media influencers share content about a wide range of topics such as health, workouts, cars, diet, outdoor activities, travel, fashion, art, beauty, and interior design on their social media accounts. They are well-recognized on social platforms, such as Instagram, YouTube, Facebook, or Twitter, and are followed by thousands or even millions of people. 

You can also have an influencer host a contest or giveaway with your products or share coupon codes on any social media platform. 

You may have the influencer share a video of them using your product while explaining the reasons why they love it, on YouTube. 

You may have them post a picture with your product and tag your social account on Instagram. 

you can ask them to share a live video of them opening your product on Facebook. 

You can have them write a brief statement about your product and pair it with a picture of them holding it on Twitter. 

How to Find Influencers? 

Identifying the right influencer for your branding and promotion requires a lot more than just clicks and calls. Here’s a list of ways you can use to find the right person to help you improve your brand awareness and reach.

Google Search- A google search is the most common yet effective way of identifying your apt influencer. Remember that they’re already famous personalities which means that the info is easily available on the search pages. 

Review articles related to various topics in your field, conduct individual searches for people you’ve heard of or know are already high-impact contributors, and scan industry-specific sites and web pages for influencers. 

Social Media- On social, search for keywords and phrases, specific users, hashtags, and tagged audience members on specific posts. You can even get some ideas from influencer posts on your competitor’s accounts. 

Don’t forget to look in the comments sections of high-traffic posts related to your industry or type of work as influencers may have posted comments and interacted with members of your target audience there. 

Influencer Software: With the rising popularity of influencer marketing, technologies and software have emerged to help businesses identify influencers and measure their success.

There are many Influential Marketing companies that are a facile option to find your required influencer. One such Influential Marketing company is Techsaga Corporation. 

There are several other modes of identifying your right influencer for desired promotion of your brand and business.

• A talent agency or work with an agent to determine whether or not a celebrity is willing to work with your brand and for what price. 

• Read Blogs, scan for the people mentioned in the blogs. You can research the individual further to determine if they’re a good fit for your business.

• Look for KOLs on LinkedIn and ask your team if they’ve recently followed any micro-influencers on social media who regularly post content that’s compatible with your brand and image.

Digital Marketing is the new face of the marketing industry, look for a focused and growth-oriented strategy for your business to reach its required height and Influencer Marketing is surely one of such ways.